Get to know me
“Was a pleasure working with you and the output was incredible. Blown away by the quality and level of execution”
Demon Race Productions offers photography, video production, and content creation services for live music, events, and culture-led brands.
We blend creative storytelling with professional, reliable delivery — helping artists, bands, and brands tell their story, not just document it.
Founded in 2004, Demon Race Productions is run by Sydney-based photographer, videographer, and production manager Adam Davis-Powell. With over 20 years’ experience across live music, touring, festivals, and corporate events, Adam brings a deep understanding of both creative and production environments.
Deeply embedded in the Australian and international music scene, he has worked with hundreds of bands, promoters, PR agencies, and venues, delivering fast-turnaround, social-first content that captures both the chaos and the connection of live performance.
Equally comfortable backstage, in the pit, or working alongside production teams, Demon Race Productions is built for real-world delivery in fast-moving environments.
“Solid work, real recognize real, art for the artist at hand, bringing the life show truly to life”
“I am speechless mate. This is maybe the best photo shoot I have seen done for an act in my industry experience. Not only nailed the brief but took that even further in the creativity involved. ”
“It’s fucking great man!”
“Thanks again for all of this. We really appreciate it. Everything came out great and we’ll definitely get a ton of mileage out of the shots and videos. ”
“We’ve worked with Adam across different countries around the world and he’s an absolute gem to work with. Fun and super talented, has that eye, we actually used one of his photos as our vinyl cover! Definitely recommend!”
“Looks awesome Adam, you nailed this. Thanks so much!”
“Please stop messaging us, we have never worked together!”
“Demonrace delivers the highest quality photography and video any artist could ask for - in a time where quality, service, and personalised care is often hard to find he provides it every time. Everything is smooth and effortless. We love working with him.”
Contact ME
Got a show, tour, event, or project coming up?
Drop me a line and let’s chat about how we can make something great together.
Based in Sydney, available Australia-wide and internationally.